Do potential clients really want to find more
information about a lawyer on the Internet?
Yes they do. Over 70% of potential law firm clients – even when they got a referral – use the internet to find out more informaton about a lawyer before contacting.
If they can’t find you, they will find someone else!
Potential law firm clients often check a lawyer out on the internet. This process typically includes:
- Reading Online Reviews: Clients look for reviews on platforms like Google, Yelp, Avvo, or specific legal review sites.
- Checking Social Media: Many will look at the lawyer’s or law firm’s social media profiles on LinkedIn, Facebook, Twitter, or Instagram to get a sense of their professionalism and activity.
- Exploring the Lawyer’s Website: Clients often visit the law firm’s website to learn about the lawyer’s qualifications, experience, practice areas, and client testimonials.
- Researching Legal Directories: Websites like Martindale-Hubbell, FindLaw, and Justia offer profiles and ratings of lawyers.
- Reviewing News Articles and Press Releases: Clients may search for news articles, press releases, or other public information to see if the lawyer has been involved in notable cases or has received any awards or recognitions.
- Checking Disciplinary Records: Some clients may check with the state bar association to see if the lawyer has any disciplinary actions or complaints against them.
This research helps clients make an informed decision about hiring a lawyer based on their reputation, expertise, and online presence.