Create a new website

Every website also needs to answer these questions

• WHO ARE YOU? – Having a logo or your name, “ABC Company” is not enough. State plainly that you are lawyers, or sellers of toys, or consultants.
• WHERE ARE YOU LOCATED? The internet is worldwide. Visitors need to know where you offer your products or services or where they can visit you.
• WHAT DO YOU DO? – Visitors come to your website for a reason. They want information or they need a solution to their problem. Mention their reason and explain how you solve it right away. Don’t use vague slogans like “We have 10 years of experience” or “Our goal is excellence” Make the web page about them not YOU.
• HOW CAN I CONTACT YOU? – After reading all of your content, motivate the visitor to take action as mentioned above. Have multiple ways to act not just one.
• WHEN SHOULD THE VISITOR DO SOMETHING? – Give a reason why to act now.

Purpose & Goals

• Define your objective – Is the site for selling, generating leads, showcasing work, or providing information?
• Target audience – Who are you trying to reach, and what do they need from the site?
• Core message – What’s the “one big thing” you want visitors to remember?

Content & Structure

• Pages needed – Home, About, Services/Products, Contact, Blog/News, etc.
• Clear messaging – Keep language simple and focused on benefits.
• SEO friendly content – Use keywords your audience is searching for. Research what they are. Don’t guess.
• Calls-to-action (CTAs) –  Put them on every page or post.
• Avoid videos unless absolutely necessary. They slow down page loading and add nothing to SEO.
• One-page websites are not good for user experience as it requires too much scrolling to find what they want and search engines have a hard time locating the ONE keyword phrase to classify your page with so many topics. Make a separate page for each topic for the best SEO and user experience.

Design & Branding

• Consistent branding – Logo, colors, fonts, and style guide.
• User-friendly navigation – Simple menus and clear pathways.
• Mobile-first design – The majority of traffic comes from phones.
• Accessibility – ADA-compliant colors, alt text, readable fonts.

Technical Considerations

• Platform choice – WordPress, Elementor, Squarespace, Shopify, or custom-built.
• Hosting & domain – Reliable hosting and professional domain name.
• Speed optimization – Compress images, use caching, minimize code.
• Security – SSL certificate, backups, spam protection, secure plugins.

Marketing & Visibility

• SEO setup – Metadata, site maps, schema markup.
• Local SEO – Especially important for service-based businesses.
• Analytics – Install Google Analytics or similar for tracking.
• Social media integration – Easy sharing and linking.

Maintenance & Growth

• Update plan – Regular updates for plugins, content, and security.
• Scalability – Can the site grow with your business?
• Backup strategy – Automatic daily or weekly backups.
• Ongoing content – Blogs, case studies, testimonials, new services.

Key takeaway

A website isn’t just about looking good — it’s about strategy, usability, and long-term performance.

If a website is not meeting your goals, then no matter how beautiful it looks, why have it?