Here are some common ways that law firms can get more clients.

Lawyers can attract clients by strategically building their reputation, visibility, and trustworthiness while catering to the specific needs of their target audience.

Here are some effective strategies:

Enhance Online Presence

• Become visible on the Internet as 70% of potential clients will try to “check you out” before contacting you – even if they got a referrals.
• Create an engaging, mobile-friendly website that highlights your expertise, services, testimonials, and contact details.
• Optimize your website for search engines to rank higher in local searches for legal services.
• Encourage satisfied clients to leave positive reviews on platforms like Google and Yelp.
• Share relevant legal tips, news, and success stories on platforms like LinkedIn, Facebook, or Instagram.
• Write articles on common legal issues that showcase your expertise.
• Host or participate in webinars and create informative videos to address client concerns.
• Offer downloadable resources on topics relevant to your practice area.
• Participate in local bar associations or community groups.
• Partner with other professionals (e.g., accountants, realtors) who can refer clients to you.
• Be visible at community events, legal seminars, or networking mixers.
• Be responsive to calls, emails, and messages.
• Stay in touch with past clients—they may refer others to you.
• Invest in targeted ads for specific legal services or keywords.
• Promote your services to specific demographics on Facebook, LinkedIn, or Instagram.
• Ensure your practice is listed in local directories like Avvo, Justia, or FindLaw and your local Bar Association directory.
• Focus on specific practice areas (e.g., family law, personal injury, corporate law) and emphasize your expertise in those fields.
• Showcase unique success stories or case studies in your niche.
• Encourage satisfied clients to recommend your services.

   – Provide incentives for referrals where ethically permissible.

Host free legal clinics or workshops to provide value and build trust.

Volunteer your time for local causes, gaining goodwill and visibility.

• Follow all ethical guidelines and rules of advertising specific to your jurisdiction.
• Check with your state bar association to avoid potential violations.

Combining these strategies consistently over time can help lawyers attract and retain clients effectively.