Statistics - Lawyer websites by Joseph Leonard

Lawyer Statistics

70% of potential clients will “check a lawyer out” on the Internet before contacting. Even with a referral.
97% of law firms don’t have any kind of personal content present on their website
96% of people seeking legal advice use a search engine
91% of law firms handle the same client multiple times
90% of people who are on the internet will view a Google advertisement
89% of law firms believe content marketing is “very important” to their overall marketing strategy
87% of people who contact an attorney go on to hire an attorney, and 72% of them only contact one attorney
86% of law firms do not collect email addresses
85% of people use maps online to search for legal service locations
85% of attorneys used social media in their marketing strategy in 2018
84% of law firms were able to obtain leads by organic social media traffic
83% of law firms will hire an outside marketing firm to do their marketing work
81% of lawyers participate on social media for professional purposes
79% of law firms believe that SEO is the most effective marketing channel
71% of law firms use social media for marketing purposes
68% of law firms have focused on their website because of internal pressure to increase revenue
67% of people said that they’d prefer a law firm that answers quickly to a call or email
66% of law firms plan on spending more on their website
65% of law firms have generated leads through social media marketing
65% of law firms allocate most of their marketing budget to digital
64% of law firms optimizing their Google My Business profiles report increased local traffic
59% of people who search on the internet, search using a mobile device
51% of law firms say the biggest challenge regarding digital marketing for law firms is website optimization
49% of law firms say that mobile optimization is a challenge for them
49% of law firms described their best marketing channel as purchasing web leads
46% of law firms remarket themselves by creating targeted content
46% of clients will contact a law firm first by phone
45% of law firms do not collect phone calls from a potential lead’s call
42% of law firms take an average of 3 days to respond to a potential customer
40% of smaller law firms do not have a website
37% of law firms are investing in LinkedIn advertising
35% of the time when a potential lead calls a law firm, the call is not answered
35% of smaller law firms have not updated their website design or content in the last 3 years
33% of law firms will use Facebook daily for marketing
30% of respondents said their firms produce videos to help market the practice as of 2023
30% of people who are looking for an attorney will search online
27% of lawyers have blogs on their website
26% of law firms use an email newsletter
25% of law firms do not track their leads
25% of internet users will click on the first result they see on Google
22% of people will hire an attorney within a week of submitting a lead
17% of lawyers predicted that Google local service ads will be the most important marketing strategy
7% of law firms said they would be eliminating Google Ads in their 2022 legal marketing plans
16% of law firms will use Twitter to market themselves

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