Marketing principles using Who, Where, What, Why & How

I write content using the Who, Where, What, Why & How

marketing principles that get clients

Marketing principles using Who, Where, What, Why & How

The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. They should be answered right away

WHO ARE YOU? The internet is worldwide, let visitors know who you are. Clearly identify your name, not just a logo.
WHERE ARE YOU LOCATED? Let them know where you offer your products, services, membership, or information. Mention your city, state, country, or worldwide. If you invite visitors, publish a link to a Google Map with your address and business hours. Make sure that clicking on a phone number starts the dialing process (over 50% of visitors will be using a smartphone) and that your email starts their email application.
WHAT DO YOU DO? Don’t keep visitors guessing. A beautiful image of the ocean with the slogan “25 years of excellence” says nothing. Visitors come to your website with a problem or issue, mention it, and offer your solution.
WHY Should THEY HIRE YOU? Give them a reason why they should have trust and confidence in you. Have case studies, reviews, testimonials, and articles explaining your product benefits (not just features) and how your service helps them.
HOW SHOULD THEY ACT? After reading all your content, what do you expect the visitor to do? Buy Now, Telephone, Make an Appointment, Join Our Group, Download a Document, Sign Up for a Newsletter. Don’t pop up a newsletter form before they have even had a chance to read your content. Give them a reason to part with their information, like an email to you. What’s in it for them?
WHEN SHOULD THEY ACT – And if possible, motivated them to take action NOW:

“Don’t wait — get the benefit starting today.”
“Time is critical. Schedule your consultation now.”
“The longer you wait, the more problems you will have.”
“Offer expires in xxx days,”
“It only takes 30 seconds to request your free consultation.”
“For a limited time, get this free gift.”
“Start today, your future won’t wait. Neither should you.”
Offer a limited-time price reduction, discounts, a special additional accessory product or service for acting now.

What I specialize in.

LAWYER WEBSITES

I only create lawyer websites that comply with state bar associations strict rules.

Even if you get most of your clients from referrals, Yellow Pages, Social Media, or advertising new clients will still want to “check you out” on your website to learn more before they contact you – or someone else!

WORDPRESS

WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.

That’s why I specialize in WordPress

SEO

Search Engine Optimization is the process of telling the search engines that your website needs to be on the first page of a search for your keywords. And when found the search engine should display your description of what the page is about to encourage users to click on your link.

I make your web pages easy to find by Google, Bing, and Yahoo search engines.

PAGE SPEED

The number one reason that web pages are slow to load is because the website has not been updated to PHP version 8.3+. Your hosting company will NOT do this for you automatically.
And the second reason is that the web page is loading images that are too large and that have too much resolution for the web pages. In other words, images need to be optimized for the correct size and resolution.

Who am I?

I am an American Top Rated Web Developer with over 20 years of experience building websites for companies like ABC TV, American Express, Microsoft MSN / Bing Translator, University of Washington, Verizon, and many more.

There are many other web developers that you might choose but I believe that I can offer you the best solution because:

I specialize in WordPress solutions.
This is my only business. I do not work at another job and only have evenings and weekends available.
I am an American web developer who is reachable during your normal business hours.
I offer solutions to my client’s specific WordPress problems.
I believe in delivering work of the highest quality, on time, and within budget.

I CREATE WEBSITES THAT GET CLIENTS

I write content using the Who, Where, What, Why & How

marketing principles that get clients