{"id":56670,"date":"2025-09-17T13:01:04","date_gmt":"2025-09-17T19:01:04","guid":{"rendered":"https:\/\/jgmleonard.com\/?page_id=56670"},"modified":"2025-10-13T21:00:17","modified_gmt":"2025-10-14T03:00:17","slug":"improve-or-redesign-your-cuttent-website","status":"publish","type":"page","link":"https:\/\/jgmleonard.com\/lawyer\/improve-or-redesign-your-cuttent-website\/","title":{"rendered":"Improve or redesign your current website"},"content":{"rendered":"<h1>Improve or redesign your current website <\/h1>\n<p>\u00a0Too many web designers (and even web developers) concentrate on making an attractive, pretty website, and neglect marketing principles. If a website doesn&#8217;t produce the results you are looking for, then it is a waste of time and money.<br \/>When creating a website, it\u2019s important to look at it from three main angles: purpose, user experience, and long-term management. Here\u2019s a structured breakdown:<\/p>\n<h2>Marketing principles<\/h2>\n<p>AIDA &#8211; Every website page needs to follow the Italian opera AIDA principles<\/p>\n<ul>\n<li>ATTENTION &#8211; Get the users&#8217; attention with a graphic or text that speaks to the visitor\u2019s problem or the reason why they came to your web page &#8211; Don\u2019t make it all about you. Don\u2019t use images that have nothing to do with your goals, like abstract art, a sunset, a city, or unrelated stock photos. Show your product or service in use or you or your staff (people do business with people) or your offices.<\/li>\n<li>DESIRE &#8211; Make the reader want to continue reading your content because you mention something of interest to them. Mention the benefits to them, not just your features. Answer \u201cwhat\u2019s in it for me?\u201d<\/li>\n<li>INTEREST &#8211; Get them interested in working with you because you address a solution to their issues. What makes you unique? Why should they trust you?<\/li>\n<li>ACTION &#8211; After reading all your content, what is the reader supposed to do? Have a call to action with a reason why they should act now. Having a simple link to the Contact Us form is not enough. You need to motivate them to take action. Some examples:\u00a0<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Add to cart<\/li>\n<li>Become a memer<\/li>\n<li>Book Your Appointment<\/li>\n<li>Buy now<\/li>\n<li>Claim Your Free Audit<\/li>\n<li>Claim Your Offer<\/li>\n<li>Click Here to Learn More<\/li>\n<li>Contact Us Today<\/li>\n<li>Discover Your Options<\/li>\n<li>Don\u2019t Miss Out<\/li>\n<li>Download Now<\/li>\n<li>Email us<\/li>\n<li>Fill out a form<\/li>\n<li>Get a Free trial<\/li>\n<li>Get My Free Website Review<\/li>\n<li>Get Started Today<\/li>\n<li>Grow Your Business Today<\/li>\n<li>Improve My Website<\/li>\n<li>Join<\/li>\n<li>Learn more\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Let\u2019s Build Your Website<\/li>\n<li>Let\u2019s Get Started<\/li>\n<li>Make an appointment<\/li>\n<li>Request a Quote<\/li>\n<li>Reserve Your Spot<\/li>\n<li>Schedule Your Free Consultation<\/li>\n<li>See How It Works<\/li>\n<li>See Plans &amp; Pricing<\/li>\n<li>Send us a message<\/li>\n<li>Show Me the Next Step<\/li>\n<li>Sign up for our course<\/li>\n<li>Start Your Free Trial<\/li>\n<li>Subscribe to our newsletter<\/li>\n<li>Telephone us<\/li>\n<li>Unlock Exclusive Access<\/li>\n<li>Upgrade Your Online Presence<\/li>\n<li>Volunteer<\/li>\n<li>Yes, I\u2019m Interested\u00a0<\/li>\n<\/ul>\n<p>Every website also needs to answer these questions<\/p>\n<ul>\n<li>WHO ARE YOU? &#8211; Having a logo or your name, \u201cABC Company\u201d is not enough. State plainly that you are lawyers, or sellers of toys, or consultants.<\/li>\n<li>WHERE ARE YOU LOCATED? The internet is worldwide. Visitors need to know where you offer your products or services or where they can visit you.<\/li>\n<li>WHAT DO YOU DO? &#8211; Visitors come to your website for a reason. They want information or they need a solution to their problem. Mention their reason and explain how you solve it right away. Don\u2019t use vague slogans like \u201cWe had 10 years of experience\u201d or \u201cOur goal is excellence\u201d Make the web page about them not YOU.<\/li>\n<li>HOW CAN I CONTACT YOU? &#8211; After reading all of your content, motivate the visitor to take action as mentioned above. Have multiple ways to act no just one.<\/li>\n<li>WHEN SHOULD THE VISITOR DO SOMETHING? &#8211; Give a reason why to act now.<\/li>\n<\/ul>\n<h2>Purpose &amp; Goals<\/h2>\n<ul>\n<li>Define your objective \u2013 Is the site for selling, generating leads, showcasing work, or providing information?<\/li>\n<li>Target audience \u2013 Who are you trying to reach, and what do they need from the site?<\/li>\n<li>Core message \u2013 What\u2019s the \u201cone big thing\u201d you want visitors to remember?<\/li>\n<\/ul>\n<h2>Content &amp; Structure<\/h2>\n<ul>\n<li>Pages needed \u2013 Home, About, Services\/Products, Contact, Blog\/News, etc.<\/li>\n<li>Clear messaging \u2013 Keep language simple and focused on benefits.<\/li>\n<li>SEO friendly content \u2013 Use keywords your audience is searching for. Research what they are. Don\u2019t guess.<\/li>\n<li>Calls-to-action (CTAs) \u2013 \u00a0Put them on every page or post.<\/li>\n<li>Avoid videos unless absolutely necessary. They slow down page loading and add nothing to SEO.<\/li>\n<li>One-page websites are not good for user experience as it requires too much scrolling to find what they want and search engines have a hard time locating the ONE keyword phrase to classify your page with so many topics. Make a separate page for each topic for the best SEO and user experience.<\/li>\n<\/ul>\n<h2>Design &amp; Branding<\/h2>\n<ul>\n<li>Consistent branding \u2013 Logo, colors, fonts, and style guide.<\/li>\n<li>User-friendly navigation \u2013 Simple menus and clear pathways.<\/li>\n<li>Mobile-first design \u2013 The majority of traffic comes from phones.<\/li>\n<li>Accessibility \u2013 ADA-compliant colors, alt text, readable fonts.<\/li>\n<\/ul>\n<p>Technical Considerations<\/p>\n<ul>\n<li>Platform choice \u2013 WordPress, Elementor, Squarespace, Shopify, or custom-built.<\/li>\n<li>Hosting &amp; domain \u2013 Reliable hosting and professional domain name.<\/li>\n<li>Speed optimization \u2013 Compress images, use caching, minimize code.<\/li>\n<li>Security \u2013 SSL certificate, backups, spam protection, secure plugins.<\/li>\n<\/ul>\n<h2>Marketing &amp; Visibility<\/h2>\n<ul>\n<li>SEO setup \u2013 Metadata, site maps, schema markup.<\/li>\n<li>Local SEO \u2013 Especially important for service-based businesses.<\/li>\n<li>Analytics \u2013 Install Google Analytics or similar for tracking.<\/li>\n<li>Social media integration \u2013 Easy sharing and linking.<\/li>\n<\/ul>\n<h2>Maintenance &amp; Growth<\/h2>\n<ul>\n<li>Update plan \u2013 Regular updates for plugins, content, and security.<\/li>\n<li>Scalability \u2013 Can the site grow with your business?<\/li>\n<li>Backup strategy \u2013 Automatic daily or weekly backups.<\/li>\n<li>Ongoing content \u2013 Blogs, case studies, testimonials, new services.<\/li>\n<\/ul>\n<h2>Key takeaway<\/h2>\n<p>A website isn\u2019t just about looking good \u2014 it\u2019s about strategy, usability, and long-term performance.<\/p>\n<p><strong>If a website is not meeting your goals, then no matter how beautiful it looks, why have it?<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/lawyer\/resume\/\"><br \/>\n\t\t\t\t\t\t\t\t\tRead my r\u00e9sum\u00e9<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>This website was made with WordPress, Elementor, and the Astra theme.<\/p>\n<h2>Who am I?<\/h2>\n<p>I am an American Top Rated Web Developer with over 20 years of experience building websites for companies like ABC TV, American Express, Microsoft MSN \/ Bing Translator, University of Washington, Verizon, and many more.<\/p>\n<p style=\"text-align: center; color: blue;\"><a href=\"https:\/\/jgmleonard.com\/lawyer\/testimonials\/\" target=\"_blank\" rel=\"noopener\">Read my testimonials<\/a>.<\/p>\n<p>There are many other web developers that you might choose but I believe that I can offer you the best solution because:<\/p>\n<ul>\n<li>I specialize in WordPress solutions.<\/li>\n<li>This is my only business. I do not work at another job and only have evenings and weekends available.<\/li>\n<li>I am an American web developer who is reachable during your normal business hours.<\/li>\n<li>I offer solutions to my client\u2019s specific WordPress problems.<\/li>\n<li>I believe in delivering work of the highest quality, on time, and within budget.<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/lawyer\/resume\/\"><br \/>\n\t\t\t\t\t\t\t\t\tRead my r\u00e9sum\u00e9<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve or redesign your current website \u00a0Too many web designers (and even web developers) concentrate on making an attractive, pretty website, and neglect marketing principles. If a website doesn&#8217;t produce the results you are looking for, then it is a waste of time and money.When creating a website, it\u2019s important to look at it from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-56670","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve or redesign your current website - Joseph Leonard<\/title>\n<meta name=\"description\" content=\"70% of new customers or clients want to check your website before contacting you - If they don\u00bft find you they will find someone else. 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