{"id":57546,"date":"2025-10-04T14:59:21","date_gmt":"2025-10-04T18:59:21","guid":{"rendered":"https:\/\/jgmleonard.com\/lawyer\/?page_id=57546"},"modified":"2026-02-10T17:29:45","modified_gmt":"2026-02-10T22:29:45","slug":"marketing-principles-using-aida","status":"publish","type":"page","link":"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-using-aida\/","title":{"rendered":"Marketing principles using AIDA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57546\" class=\"elementor elementor-57546\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bb392 e-con-full e-flex e-con e-parent\" data-id=\"88bb392\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2505832 elementor-widget elementor-widget-heading\" data-id=\"2505832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I write content using AIDA principles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9045ff elementor-widget elementor-widget-heading\" data-id=\"f9045ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">to get more law firm clients<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff4d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff4d00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31a55719\" data-id=\"31a55719\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3ff3d elementor-widget elementor-widget-heading\" data-id=\"3b3ff3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing principles using AIDA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f501e5 elementor-widget elementor-widget-text-editor\" data-id=\"19f501e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAIDA is an Italian opera, but in marketing, we use it to mean the principles of good content writing, especially useful for a web page.\n\nAIDA is a simple technique that\u2019s intended to grab readers\u2019 interest and take them through your writing until they take action on what they\u2019ve read or at least consider it. It\u2019s an approach for creating great content from the beginning to the end.\nAIDA stands for\n<ul>\n \t<li><span style=\"font-size:50px;\">A<\/span>TTENTION<\/li>\n \t<li><span style=\"font-size:50px;\">I<\/span>NTEREST<\/li>\n \t<li><span style=\"font-size:50px;\">D<\/span>ESIRE<\/li>\n \t<li><span style=\"font-size:50px;\">A<\/span>CTION<\/li>\n<\/ul>\nFirst, you capture the reader\u2019s attention, then pique their interest with some intriguing information. Next thing, you encourage them to learn more, and last, call the readers to take action. Let\u2019s take a look at each one of them.\n<h2>Attention<\/h2>\n<p style=\"padding-left: 40px;\">Studies show that you have less than 8 seconds to convince someone who happens upon your web page to stay and continue to read. Studies show that most people are drawn to an attention-getting image or heading. If the web page is unable to grab the reader\u2019s attention within the first 8 seconds, then your content may be considered ineffective to deliver the message to the intended audience. Here is how to get the visitor\u2019s attention:<\/p>\n<p style=\"padding-left: 40px;\">An engaging title, a catchy image or video, and opening sentences are the first three elements that are essential to draw the reader\u2019s attention. You can create a provocative opening sentence that is paired with the other two elements to attract them.<\/p>\n<p style=\"padding-left: 40px;\">The first is to explain exactly WHO you are, and then mention a problem that the visitor might be having. Immediately followed by offering a solution.<\/p>\n<p style=\"padding-left: 40px;\">Raise your visitor\u2019s expectation for possible answers by psychologically, provoking sentences that evoke readers\u2019 curiosity.<\/p>\n\n<h2>Interest<\/h2>\n<p style=\"padding-left: 40px;\">The main goal at this point is to make your visitors continue to read your content by furnishing pertinent Information, facts, and data that they came looking for. It is not to speak about you, your products, or how great you are. Readers need to know that you have something that interests them.<\/p>\n<p style=\"padding-left: 40px;\">You can do that by informing them that the situation they\u2019re dealing with is affecting their lives. This can be accomplished with storytelling or another approach that causes readers to \u201cfeel\u201d their situation, which leads to seeking a definite solution. The important part of this stage is to personalize the situation that makes us the solution to their issue and no one else.<\/p>\n\n<h2>Desire<\/h2>\n<p style=\"padding-left: 40px;\">At this stage, you need to keep this principle in mind: \u201cthe readers don\u2019t care about us, the readers only care about themselves.\u201d The thing here is that readers only care about what benefits you offer as a solution to their issues or the answer to their concerns that they\u2019ve been held in their minds.<\/p>\n<p style=\"padding-left: 40px;\">Make the answer you provide way more interesting and desirable. The desire stage is nearly identical to the interest stage. The main difference is in the interest stage you bring up the facts by using detailed and logical information, while you will trigger the reader\u2019s emotions in the desire stage. By showing real evidence such as before and after images and testimonials, our readers should be able to see how our offer can make their lives better.<\/p>\n\n<h2>Action<\/h2>\n<p style=\"padding-left: 40px;\">Finally, after reading about their problem, your solution, testimonials, case studies you need to motivate the visitor to do something. You need to persuade these readers to act on what you offer.<\/p>\n<p style=\"padding-left: 40px;\">Ask them to telephone you, email you, fill out a form, download a PDF file, become a member, register, donate, or buy your products or services.<\/p>\nThe AIDA principles will help you write better content for your web pages or posts, reduce the bounce rate, and convert more visitors into customers or members.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b7ce7cb e-flex e-con-boxed e-con e-parent\" data-id=\"b7ce7cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e40b41 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e40b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-using-who-where-what-why-and-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More marketing principles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525b2ee3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"525b2ee3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4436006c\" data-id=\"4436006c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134235ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"134235ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-25a3e062 e-flex e-con-boxed e-con e-parent\" data-id=\"25a3e062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3011efb1 elementor-widget elementor-widget-heading\" data-id=\"3011efb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I specialize in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb57266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb57266\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-547ef997\" data-id=\"547ef997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e469406 elementor-widget elementor-widget-heading\" data-id=\"6e469406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LAWYER WEBSITES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5d2986 elementor-widget elementor-widget-text-editor\" data-id=\"1c5d2986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I only create\u00a0 lawyer\u00a0 websites that comply with state bar associations strict rules.<\/p><p>Even if you get most of your clients from referrals, Yellow Pages, Social Media, or advertising new clients will still want to &#8220;check you out&#8221; on your website to learn more before they contact you &#8211; or someone else!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a8e3dbe\" data-id=\"7a8e3dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca726de elementor-widget elementor-widget-heading\" data-id=\"1ca726de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WORDPRESS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5179184d elementor-widget elementor-widget-text-editor\" data-id=\"5179184d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.\u00a0<\/p>\n<p>That&#8217;s why I specialize in WordPress<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-788eea5\" data-id=\"788eea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2421b11e elementor-widget elementor-widget-heading\" data-id=\"2421b11e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14233cfa elementor-widget elementor-widget-text-editor\" data-id=\"14233cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Search Engine Optimization is the process of telling the search engines that your website needs to be on the first page of a search for your keywords. And when found the search engine should display your description of what the page is about to encourage users to click on your link.<\/p><p>I make your web pages easy to find by Google, Bing, and Yahoo search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b0540e9\" data-id=\"b0540e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-538f84c5 elementor-widget elementor-widget-heading\" data-id=\"538f84c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PAGE SPEED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87f0bd elementor-widget elementor-widget-text-editor\" data-id=\"d87f0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The number one reason that web pages are slow to load is because the website has not been updated to PHP version 8.3+. Your hosting company will NOT do this for you automatically.<br \/>And the second reason is that the web page is loading images that are too large and that have too much resolution for the web pages. In other words, images need to be optimized for the correct size and resolution.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6730a5a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6730a5a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcb807f\" data-id=\"dcb807f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe0473f elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fe0473f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1365eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"1365eb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27cb2b9 e-con-full e-flex e-con e-child\" data-id=\"27cb2b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-170b2a4 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"170b2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f95a06 parallax4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f95a06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6005b378\" data-id=\"6005b378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a2f3e8 elementor-widget elementor-widget-html\" data-id=\"22a2f3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n{\n  margin:0;\n  padding:0;\n  background-color:#03396c;\n}\n\n.editorial {\n  display: block;\n  width: 100%;\n  height: 60px;\n  max-height: 60px;\n  margin: 0;\n  z-index:5;\n  bottom:0;\n  position:absolute;\n  left:0px;\n  float:left;\n}\n\n.parallax1 > use {\n  animation: move-forever1 10s linear infinite;\n  &:nth-child(1) {\n    animation-delay: -2s;\n  }\n}\n.parallax2 > use {\n  animation: move-forever2 8s linear infinite;\n  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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg class=\"editorial\"\n     xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n     xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n     viewBox=\"0 24 150 28 \"\n     preserveAspectRatio=\"none\">\n <defs>\n <path id=\"gentle-wave\"\n d=\"M-160 44c30 0 \n    58-18 88-18s\n    58 18 88 18 \n    58-18 88-18 \n    58 18 88 18\n    v44h-352z\" \/>\n  <\/defs>\n  <g class=\"parallax1\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"3\" fill=\"#f461c1\"\/>\n  <\/g>\n    <g class=\"parallax2\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"0\" fill=\"#4579e2\"\/>\n    <\/g>\n      <g class=\"parallax3\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"9\" fill=\"#3461c1\"\/>\n   <\/g>\n    <g class=\"parallax4\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"6\" fill=\"#fff\"\/>  \n  <\/g>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ec2355b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ec2355b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3d5b00\" data-id=\"7a3d5b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d498bc2 elementor-widget elementor-widget-heading\" data-id=\"d498bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who am I?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ffcc41 elementor-widget elementor-widget-text-editor\" data-id=\"36ffcc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I am an American Top Rated Web Developer with over 20 years of experience building websites for companies like ABC TV, American Express, Microsoft MSN \/ Bing Translator, University of Washington, Verizon, and many more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e39974c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e39974c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-584831f8\" data-id=\"584831f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326bfdb9 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"326bfdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/testimonials\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read my testimonials<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1850466e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1850466e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-590d834d\" data-id=\"590d834d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdaf2da elementor-widget elementor-widget-text-editor\" data-id=\"bdaf2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are many other web developers that you might choose but I believe that I can offer you the best solution because:<\/p><ul><li>I specialize in WordPress solutions.<\/li><li>This is my only business. I do not work at another job and only have evenings and weekends available.<\/li><li>I am an American web developer who is reachable during your normal business hours.<\/li><li>I offer solutions to my client\u2019s specific WordPress problems.<\/li><li>I believe in delivering work of the highest quality, on time, and within budget.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c80228e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c80228e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a497db\" data-id=\"34a497db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58a46a elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e58a46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/resume\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read my resume<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I write content using AIDA principles to get more law firm clients Marketing principles using AIDA AIDA is an Italian opera, but in marketing, we use it to mean the principles of good content writing, especially useful for a web page. AIDA is a simple technique that\u2019s intended to grab readers\u2019 interest and take them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-57546","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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