{"id":57802,"date":"2025-10-04T15:33:24","date_gmt":"2025-10-04T19:33:24","guid":{"rendered":"https:\/\/jgmleonard.com\/lawyer\/?page_id=57802"},"modified":"2025-11-08T18:35:49","modified_gmt":"2025-11-08T23:35:49","slug":"marketing-principles-using-who-where-what-why-and-how","status":"publish","type":"page","link":"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-using-who-where-what-why-and-how\/","title":{"rendered":"Marketing principles using Who, Where, What, Why &amp; How"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57802\" class=\"elementor elementor-57802\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d004e6 e-con-full e-flex e-con e-parent\" data-id=\"6d004e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174e568 elementor-widget elementor-widget-heading\" data-id=\"174e568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I write content using the Who, Where, What, Why &amp; How<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca004ed elementor-widget elementor-widget-heading\" data-id=\"ca004ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">marketing principles that get clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d8bb6 e-flex e-con-boxed e-con e-parent\" data-id=\"64d8bb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f700c elementor-widget elementor-widget-heading\" data-id=\"c5f700c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing principles using Who, Where, What, Why &amp; How<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb7e2b e-flex e-con-boxed e-con e-parent\" data-id=\"9eb7e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28b595 elementor-widget elementor-widget-text-editor\" data-id=\"d28b595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. They should be answered right away<\/p><ul><li>WHO ARE YOU? The internet is worldwide, let visitors know who you are. Clearly identify your name, not just a logo.<\/li><li>WHERE ARE YOU LOCATED? Let them know where you offer your products, services, membership, or information. Mention your city, state, country, or worldwide. If you invite visitors, publish a link to a Google Map with your address and business hours. Make sure that clicking on a phone number starts the dialing process (over 50% of visitors will be using a smartphone) and that your email starts their email application.<\/li><li>WHAT DO YOU DO? Don\u2019t keep visitors guessing. A beautiful image of the ocean with the slogan \u201c25 years of excellence\u201d says nothing. Visitors come to your website with a problem or issue, mention it, and offer your solution.<\/li><li>WHY Should THEY HIRE YOU? Give them a reason why they should have trust and confidence in you. Have case studies, reviews, testimonials, and articles explaining your product benefits (not just features) and how your service helps them.<\/li><li>HOW SHOULD THEY ACT? After reading all your content, what do you expect the visitor to do? Buy Now, Telephone, Make an Appointment, Join Our Group, Download a Document, Sign Up for a Newsletter. Don\u2019t pop up a newsletter form before they have even had a chance to read your content. Give them a reason to part with their information, like an email to you. What\u2019s in it for them?<\/li><li>WHEN SHOULD THEY ACT \u2013 And if possible, motivated them to take action NOW:<\/li><\/ul><p style=\"padding-left: 40px;\">\u201cDon\u2019t wait \u2014 get the benefit starting today.\u201d<br \/>\u201cTime is critical. Schedule your consultation now.\u201d<br \/>\u201cThe longer you wait, the more problems you will have.\u201d<br \/>\u201cOffer expires in xxx days,\u201d<br \/>\u201cIt only takes 30 seconds to request your free consultation.\u201d<br \/>\u201cFor a limited time, get this free gift.\u201d<br \/>\u201cStart today, your future won\u2019t wait. Neither should you.\u201d<br \/>Offer a limited-time price reduction, discounts, a special additional accessory product or service for acting now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e95b7a e-flex e-con-boxed e-con e-parent\" data-id=\"3e95b7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee550f3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ee550f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer-home-page-3\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More marketing principles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a3e062 e-flex e-con-boxed e-con e-parent\" data-id=\"25a3e062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3011efb1 elementor-widget elementor-widget-heading\" data-id=\"3011efb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I specialize in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb57266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb57266\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-547ef997\" data-id=\"547ef997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e469406 elementor-widget elementor-widget-heading\" data-id=\"6e469406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LAWYER WEBSITES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5d2986 elementor-widget elementor-widget-text-editor\" data-id=\"1c5d2986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I only create\u00a0 lawyer\u00a0 websites that comply with state bar associations strict rules.<\/p><p>Even if you get most of your clients from referrals, Yellow Pages, Social Media, or advertising new clients will still want to &#8220;check you out&#8221; on your website to learn more before they contact you &#8211; or someone else!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a8e3dbe\" data-id=\"7a8e3dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca726de elementor-widget elementor-widget-heading\" data-id=\"1ca726de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WORDPRESS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5179184d elementor-widget elementor-widget-text-editor\" data-id=\"5179184d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.\u00a0<\/p>\n<p>That&#8217;s why I specialize in WordPress<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-788eea5\" data-id=\"788eea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2421b11e elementor-widget elementor-widget-heading\" data-id=\"2421b11e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14233cfa elementor-widget elementor-widget-text-editor\" data-id=\"14233cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Search Engine Optimization is the process of telling the search engines that your website needs to be on the first page of a search for your keywords. And when found the search engine should display your description of what the page is about to encourage users to click on your link.<\/p><p>I make your web pages easy to find by Google, Bing, and Yahoo search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b0540e9\" data-id=\"b0540e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-538f84c5 elementor-widget elementor-widget-heading\" data-id=\"538f84c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PAGE SPEED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87f0bd elementor-widget elementor-widget-text-editor\" data-id=\"d87f0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The number one reason that web pages are slow to load is because the website has not been updated to PHP version 8.3+. Your hosting company will NOT do this for you automatically.<br \/>And the second reason is that the web page is loading images that are too large and that have too much resolution for the web pages. In other words, images need to be optimized for the correct size and resolution.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6730a5a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6730a5a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcb807f\" data-id=\"dcb807f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe0473f elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fe0473f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f95a06 parallax4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f95a06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6005b378\" data-id=\"6005b378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a2f3e8 elementor-widget elementor-widget-html\" data-id=\"22a2f3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n{\n  margin:0;\n  padding:0;\n  background-color:#03396c;\n}\n\n.editorial {\n  display: block;\n  width: 100%;\n  height: 60px;\n  max-height: 60px;\n  margin: 0;\n  z-index:5;\n  bottom:0;\n  position:absolute;\n  left:0px;\n  float:left;\n}\n\n.parallax1 > use {\n  animation: move-forever1 10s linear infinite;\n  &:nth-child(1) {\n    animation-delay: -2s;\n  }\n}\n.parallax2 > use {\n  animation: move-forever2 8s linear infinite;\n  &:nth-child(1) {\n    animation-delay: -2s;\n  }\n}\n.parallax3 > use {\n  animation: move-forever3 6s linear infinite;\n  &:nth-child(1) {\n    animation-delay: -2s;\n  }\n}\n.parallax4 > use {\n  animation: move-forever4 4s linear infinite;\n  &:nth-child(1) {\n    animation-delay: -2s;\n  }\n}\n@keyframes move-forever1 {\n  0% {\n    transform: translate(85px, 0%);\n  }\n  100% {\n    transform: translate(-90px, 0%);\n  }\n}\n@keyframes move-forever2 {\n  0% {\n    transform: translate(-90px, 0%);\n  }\n  100% {\n    transform: translate(85px, 0%);\n  }\n}\n@keyframes move-forever3 {\n  0% {\n    transform: translate(85px, 0%);\n  }\n  100% {\n    transform: translate(-90px, 0%);\n  }\n}\n@keyframes move-forever4 {\n  0% {\n    transform: translate(-90px, 0%);\n  }\n  100% {\n    transform: translate(85px, 0%);\n  }\n}\n\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7480d1e6 elementor-widget elementor-widget-html\" data-id=\"7480d1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg class=\"editorial\"\n     xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n     xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n     viewBox=\"0 24 150 28 \"\n     preserveAspectRatio=\"none\">\n <defs>\n <path id=\"gentle-wave\"\n d=\"M-160 44c30 0 \n    58-18 88-18s\n    58 18 88 18 \n    58-18 88-18 \n    58 18 88 18\n    v44h-352z\" \/>\n  <\/defs>\n  <g class=\"parallax1\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"3\" fill=\"#f461c1\"\/>\n  <\/g>\n    <g class=\"parallax2\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"0\" fill=\"#4579e2\"\/>\n    <\/g>\n      <g class=\"parallax3\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"9\" fill=\"#3461c1\"\/>\n   <\/g>\n    <g class=\"parallax4\">\n   <use xlink:href=\"#gentle-wave\" x=\"50\" y=\"6\" fill=\"#fff\"\/>  \n  <\/g>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ec2355b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ec2355b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3d5b00\" data-id=\"7a3d5b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d498bc2 elementor-widget elementor-widget-heading\" data-id=\"d498bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who am I?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ffcc41 elementor-widget elementor-widget-text-editor\" data-id=\"36ffcc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I am an American Top Rated Web Developer with over 20 years of experience building websites for companies like ABC TV, American Express, Microsoft MSN \/ Bing Translator, University of Washington, Verizon, and many more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e39974c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e39974c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-584831f8\" data-id=\"584831f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326bfdb9 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"326bfdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/testimonials\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read my testimonials<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1850466e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1850466e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-590d834d\" data-id=\"590d834d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdaf2da elementor-widget elementor-widget-text-editor\" data-id=\"bdaf2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are many other web developers that you might choose but I believe that I can offer you the best solution because:<\/p><ul><li>I specialize in WordPress solutions.<\/li><li>This is my only business. I do not work at another job and only have evenings and weekends available.<\/li><li>I am an American web developer who is reachable during your normal business hours.<\/li><li>I offer solutions to my client\u2019s specific WordPress problems.<\/li><li>I believe in delivering work of the highest quality, on time, and within budget.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c80228e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c80228e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a497db\" data-id=\"34a497db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58a46a elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e58a46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/lawyer\/resume\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read my resume<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a476506 e-flex e-con-boxed e-con e-parent\" data-id=\"a476506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b53f58 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5b53f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I write content using the Who, Where, What, Why &amp; How marketing principles that get clients Marketing principles using Who, Where, What, Why &amp; How The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. They should be answered right away WHO ARE YOU? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-57802","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing principles using Who, Where, What, Why &amp; 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