{"id":56782,"date":"2025-09-02T21:40:12","date_gmt":"2025-09-03T01:40:12","guid":{"rendered":"https:\/\/jgmleonard.com\/lawyer\/?p=56782"},"modified":"2025-12-23T17:38:21","modified_gmt":"2025-12-23T22:38:21","slug":"why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions","status":"publish","type":"post","link":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/","title":{"rendered":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56782\" class=\"elementor elementor-56782\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a992e3 e-flex e-con-boxed e-con e-parent\" data-id=\"7a992e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3453c elementor-widget elementor-widget-heading\" data-id=\"ce3453c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Every Lawyer Website Must Answer the<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6769cbe elementor-widget elementor-widget-heading\" data-id=\"6769cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WHO, WHERE, WHAT, HOW, WHY, and WHEN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff3d41 elementor-widget elementor-widget-heading\" data-id=\"8ff3d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">questions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1658047 e-flex e-con-boxed e-con e-parent\" data-id=\"1658047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abd540 elementor-widget elementor-widget-text-editor\" data-id=\"6abd540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When someone searches for a lawyer online, they\u2019re usually dealing with a problem that feels urgent, confusing, or even overwhelming. In that moment, your website becomes more than just a digital business card \u2014 it\u2019s the first impression that can determine whether they call you or keep searching.<\/p><p>To build trust and win clients, your website must answer six critical questions: Who, Where, What, How, Why, and When. These are the same questions reporters use to cover a story, and they\u2019re exactly what your potential clients are asking themselves the moment they land on your site.<\/p><h2>WHO \u2013 Who Are You?<\/h2><p>Clients need to know who you are before they can trust you. A professional biography, credentials, years of experience, and even a short story about why you practice law can go a long way. Include professional photos, staff introductions, and clear contact details. People hire people \u2014 not faceless firms.<\/p><h2>WHERE \u2013 Where Do You Practice?<\/h2><p>Law is local. If a visitor doesn\u2019t immediately see your location and service area, they\u2019re likely to leave. Make sure your city, county, and state are clearly listed in multiple places, including your homepage, footer, and contact page. Google also favors local details when showing results.<\/p><h2>WHAT \u2013 What problems can you solve?<\/h2><p>Don\u2019t assume that potential clients understand legal jargon or practice-area labels. Spell it out in plain English. Instead of just saying \u201cpersonal injury law\u201d, explain that you help people injured in car accidents, slip-and-falls, or workplace incidents. The clearer you are, the easier it is for someone to recognize that you can help them.<\/p><h2>HOW \u2013 How Can You Help Me?<\/h2><p>Most people have never hired a lawyer before. Your website should explain how the process works: scheduling a consultation, fees (or contingency arrangements), and what clients can expect at each stage. A simple step-by-step outline reduces fear and makes reaching out feel safe.<\/p><h2>WHY \u2013 Why Should I Choose You?<\/h2><p>This is where you stand out. Every lawyer has a license, but not every lawyer has your unique combination of experience, results, and philosophy. Use testimonials, case results (where permitted), and a clear value statement to show why you are the right choice. If you don\u2019t answer \u201cwhy you,\u201d someone else will.<\/p><h2>WHEN \u2013 When Should I Contact you?<\/h2><p>Motivate them to contact you NOW.<\/p><p>Legal issues are time-sensitive. Whether it\u2019s filing deadlines, statutes of limitations, or the urgent need for advice before signing a contract, clients need to know when they should contact you. Your website should make it clear: \u201cCall now for a free consultation,\u201d \u201cDon\u2019t wait until the insurance company contacts you,\u201d or \u201cYou must act within 30 days.\u201d<\/p><p>Also, display your business hours and response times so people know you\u2019re available when they need you.<\/p><h2>The Bottom Line<\/h2><p>A lawyer\u2019s website is more than an online presence \u2014 it\u2019s a 24\/7 client intake tool. By answering the Who, Where, What, How, Why, and When, you eliminate doubts, build trust, and make it easy for potential clients to choose you.<\/p><p>If your website doesn\u2019t answer these questions, chances are you\u2019re losing leads to lawyers who do.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ns WHO, WHERE, WHAT, HOW, WHY, and WHEN questions Why Every Lawyer Website Must Answer the WHO, WHERE, WHAT, HOW, WHY, and WHEN questions When someone searches for a lawyer online, they\u2019re usually dealing with a problem that feels urgent, confusing, or even overwhelming. In that moment, your website becomes more than just a digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[342,347],"tags":[],"class_list":["post-56782","post","type-post","status-publish","format-standard","hentry","category-all-lawyer-articles","category-website-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard\" \/>\n<meta property=\"og:description\" content=\"ns WHO, WHERE, WHAT, HOW, WHY, and WHEN questions Why Every Lawyer Website Must Answer the WHO, WHERE, WHAT, HOW, WHY, and WHEN questions When someone searches for a lawyer online, they\u2019re usually dealing with a problem that feels urgent, confusing, or even overwhelming. In that moment, your website becomes more than just a digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawyer websites by Joseph Leonard\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T01:40:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T22:38:21+00:00\" \/>\n<meta name=\"author\" content=\"joel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/\"},\"author\":{\"name\":\"joel\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#\\\/schema\\\/person\\\/72af83d50dfb3ba8332c40a0bb75e187\"},\"headline\":\"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions\",\"datePublished\":\"2025-09-03T01:40:12+00:00\",\"dateModified\":\"2025-12-23T22:38:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#organization\"},\"articleSection\":[\"ALL LAWYER ARTICLES\",\"website tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/\",\"url\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/\",\"name\":\"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#website\"},\"datePublished\":\"2025-09-03T01:40:12+00:00\",\"dateModified\":\"2025-12-23T22:38:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#website\",\"url\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/\",\"name\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/lawyer\\\/\",\"description\":\"Freelance WordPress web developer\",\"publisher\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#organization\",\"name\":\"Websites for Florida Lawyers\",\"url\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-lawyer-logo-500x500-1.png\",\"contentUrl\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-lawyer-logo-500x500-1.png\",\"width\":512,\"height\":512,\"caption\":\"Websites for Florida Lawyers\"},\"image\":{\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/#\\\/schema\\\/person\\\/72af83d50dfb3ba8332c40a0bb75e187\",\"name\":\"joel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g\",\"caption\":\"joel\"},\"sameAs\":[\"https:\\\/\\\/josephhowarleonard.com\"],\"url\":\"https:\\\/\\\/jgmleonard.com\\\/lawyer\\\/author\\\/joel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/","og_locale":"en_US","og_type":"article","og_title":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard","og_description":"ns WHO, WHERE, WHAT, HOW, WHY, and WHEN questions Why Every Lawyer Website Must Answer the WHO, WHERE, WHAT, HOW, WHY, and WHEN questions When someone searches for a lawyer online, they\u2019re usually dealing with a problem that feels urgent, confusing, or even overwhelming. In that moment, your website becomes more than just a digital [&hellip;]","og_url":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/","og_site_name":"Lawyer websites by Joseph Leonard","article_published_time":"2025-09-03T01:40:12+00:00","article_modified_time":"2025-12-23T22:38:21+00:00","author":"joel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"joel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/#article","isPartOf":{"@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/"},"author":{"name":"joel","@id":"https:\/\/jgmleonard.com\/lawyer\/#\/schema\/person\/72af83d50dfb3ba8332c40a0bb75e187"},"headline":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions","datePublished":"2025-09-03T01:40:12+00:00","dateModified":"2025-12-23T22:38:21+00:00","mainEntityOfPage":{"@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/"},"wordCount":562,"publisher":{"@id":"https:\/\/jgmleonard.com\/lawyer\/#organization"},"articleSection":["ALL LAWYER ARTICLES","website tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/","url":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/","name":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions - Lawyer websites by Joseph Leonard","isPartOf":{"@id":"https:\/\/jgmleonard.com\/lawyer\/#website"},"datePublished":"2025-09-03T01:40:12+00:00","dateModified":"2025-12-23T22:38:21+00:00","breadcrumb":{"@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jgmleonard.com\/lawyer\/why-every-lawyer-website-must-answer-the-who-where-what-how-why-and-when-questions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jgmleonard.com\/lawyer\/"},{"@type":"ListItem","position":2,"name":"Why Every Lawyer Website Must Answer the Who, Where, What, How, Why, and When questions"}]},{"@type":"WebSite","@id":"https:\/\/jgmleonard.com\/lawyer\/#website","url":"https:\/\/jgmleonard.com\/lawyer\/","name":"https:\/\/jgmleonard.com\/lawyer\/lawyer\/","description":"Freelance WordPress web developer","publisher":{"@id":"https:\/\/jgmleonard.com\/lawyer\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jgmleonard.com\/lawyer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jgmleonard.com\/lawyer\/#organization","name":"Websites for Florida Lawyers","url":"https:\/\/jgmleonard.com\/lawyer\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jgmleonard.com\/lawyer\/#\/schema\/logo\/image\/","url":"https:\/\/jgmleonard.com\/lawyer\/wp-content\/uploads\/2025\/05\/cropped-lawyer-logo-500x500-1.png","contentUrl":"https:\/\/jgmleonard.com\/lawyer\/wp-content\/uploads\/2025\/05\/cropped-lawyer-logo-500x500-1.png","width":512,"height":512,"caption":"Websites for Florida Lawyers"},"image":{"@id":"https:\/\/jgmleonard.com\/lawyer\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jgmleonard.com\/lawyer\/#\/schema\/person\/72af83d50dfb3ba8332c40a0bb75e187","name":"joel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9374eef419a8596e2ba50a3800c47ef39b377eeff626e8469c4f25e3f3922e6b?s=96&d=mm&r=g","caption":"joel"},"sameAs":["https:\/\/josephhowarleonard.com"],"url":"https:\/\/jgmleonard.com\/lawyer\/author\/joel\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"joel","author_link":"https:\/\/jgmleonard.com\/lawyer\/author\/joel\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/jgmleonard.com\/lawyer\/category\/all-lawyer-articles\/\" rel=\"category tag\">ALL LAWYER ARTICLES<\/a> <a href=\"https:\/\/jgmleonard.com\/lawyer\/category\/website-tips\/\" rel=\"category tag\">website tips<\/a>","rttpg_excerpt":"ns WHO, WHERE, WHAT, HOW, WHY, and WHEN questions Why Every Lawyer Website Must Answer the WHO, WHERE, WHAT, HOW, WHY, and WHEN questions When someone searches for a lawyer online, they\u2019re usually dealing with a problem that feels urgent, confusing, or even overwhelming. In that moment, your website becomes more than just a digital&hellip;","_links":{"self":[{"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/posts\/56782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/comments?post=56782"}],"version-history":[{"count":0,"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/posts\/56782\/revisions"}],"wp:attachment":[{"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/media?parent=56782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/categories?post=56782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jgmleonard.com\/lawyer\/wp-json\/wp\/v2\/tags?post=56782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}