{"id":56854,"date":"2025-09-24T13:04:16","date_gmt":"2025-09-24T19:04:16","guid":{"rendered":"https:\/\/jgmleonard.com\/?p=56854"},"modified":"2025-12-26T18:48:50","modified_gmt":"2025-12-27T00:48:50","slug":"marketing-principles-who-where-what-why-how","status":"publish","type":"post","link":"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-who-where-what-why-how\/","title":{"rendered":"Marketing principles &#8211; WHO WHERE WHAT WHY HOW"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56854\" class=\"elementor elementor-56854\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee3313 e-con-full e-flex e-con e-parent\" data-id=\"5ee3313\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59aba77 elementor-widget elementor-widget-heading\" data-id=\"59aba77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I create content using Who, Where, Why &amp; How<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e003c7 elementor-widget elementor-widget-heading\" data-id=\"4e003c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">to get more clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c58cc25 e-flex e-con-boxed e-con e-parent\" data-id=\"c58cc25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16896b9 elementor-widget elementor-widget-text-editor\" data-id=\"16896b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. They should be answered right away<\/p><p>WHO ARE YOU? The internet is worldwide, let visitors know who you are. Clearly identify your name, not just a logo.<\/p><p>WHERE ARE YOU LOCATED? Let them know where you offer your products, services, membership, or information. Mention your city, state, country, or worldwide. If you invite visitors, publish a link to a Google Map with your address and business hours. Make sure that clicking on a phone number starts the dialing process (over 50% of visitors will be using a smartphone) and that your email starts their email application.<\/p><p>WHAT DO YOU DO? Don\u2019t keep visitors guessing. A beautiful image of the ocean with the slogan \u201c25 years of excellence\u201d says nothing. Visitors come to your website with a problem or issue, mention it, and offer your solution.<\/p><p>WHY Should THEY DO BUSINESS WITH YOU? Give them a reason why they should have trust and confidence in you. Have case studies, reviews, testimonials, and articles explaining your product benefits (not just features) and how your service helps them.<\/p><p>HOW SHOULD THEY REACT? After reading all your content, what do you expect the visitor to do? Buy Now, Telephone, Make an Appointment, Join Our Group, Download a Document, Sign Up for a Newsletter. Don\u2019t pop up a newsletter form before they have even had a chance to read your content. Give them a reason to part with their information, like an email to you. What\u2019s in it for them?<\/p><p>WHEN SHOULD THEY ACT \u2013 And if possible, motivated them to take action NOW:<\/p><p>\u201cDon\u2019t wait \u2014 get the benefit starting today.\u201d<br \/>\u201cTime is critical. Schedule your consultation now.\u201d<br \/>\u201cThe longer you wait, the more problems you will have.\u201d<br \/>\u201cOffer expires in xxx days,\u201d<br \/>\u201cIt only takes 30 seconds to request your free consultation.\u201d<br \/>\u201cFor a limited time, get this free gift.\u201d<br \/>\u201cStart today, your future won\u2019t wait. Neither should you.\u201d<br \/>Offer a limited-time price reduction, discounts, a special additional accessory product or service for acting now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71dfa29 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71dfa29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-using-aida\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More marketing principles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88db24c e-con-full e-flex e-con e-child\" data-id=\"88db24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9492445 elementor-widget elementor-widget-button\" data-id=\"9492445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jgmleonard.com\/lawyer\/quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I create content using Who, Where, Why &amp; How to get more clients The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. They should be answered right away WHO ARE YOU? The internet is worldwide, let visitors know who you are. Clearly identify [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[347,1],"tags":[],"class_list":["post-56854","post","type-post","status-publish","format-standard","hentry","category-published","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing principles - WHO WHERE WHAT WHY HOW - Joseph Leonard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jgmleonard.com\/lawyer\/marketing-principles-who-where-what-why-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing principles - WHO WHERE WHAT WHY HOW - Joseph Leonard\" \/>\n<meta property=\"og:description\" content=\"I create content using Who, Where, Why &amp; How to get more clients The WHO, WHERE, WHAT, WHY, and HOW are answers that visitors are looking for when they first come to your website. 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