It’s no secret that Florida is a great place to live and work. Which is why there are so many more lawyers practicing in this state than ever before. Officially, Florida state is over saturated with lawyers which has negatively impacted law firms in that it is now much harder than ever to acquire ideal clients. You need Law Firm Marketing to succeed.

LAW FIRM MARKETING

What is “law firm marketing”? When you market your law firm online successfully, you’re accomplishing two things: You’re putting yourself front and center of both potential new clients and potential new talent, and you’re leading them through the buyer’s funnel to contact and hire you.

The only caveat is that competing law firms are also catching on to the need for law firm marketing, so you need to not only attract clients and recruits, but also outperform and outrank your competitors.

Law firm marketing used to be simpler. Aside from referrals, most lawyers’ marketing strategy consisted of a Yellow Pages ad, a few display ads in a newspaper or magazine, perhaps some billboards, and TV or radio commercials. That was it!

It used to be that a law firm could rely on referrals for most of their new business from former clients, other lawyers, and professionals like accountants and bankers too.

No more.

Times have changed.

• Referrals are not what they used to be.
• The Yellow Pages are dead
• Newspapers have gone out of business
• Available billboards are fewer
• And media like TV and radio are now too expensive

REFERRALS

Studies show that 70% of new clients who get a referral now want to “check you out” on the internet to learn more before they contact you.