- 97% of law firms don’t have any kind of personal content present on their website
- 96% of people seeking legal advice use a search engine
- 91% of law firms handle the same client multiple times
- 90% of people who are on the internet will view a Google advertisement
- 89% of law firms believe content marketing is “very important” to their overall marketing strategy
- 87% of people who contact an attorney go on to hire an attorney, and 72% of them only contact one attorney
- 86% of law firms do not collect email addresses
- 85% of people use maps online to search for legal service locations
- 85% of attorneys used social media in their marketing strategy in 2018
- 84% of law firms were able to obtain leads by organic social media traffic
- 83% of law firms will hire an outside marketing firm to do their marketing work
- 81% of lawyers participate on social media for professional purposes
- 79% of law firms believe that SEO is the most effective marketing channel
- 71% of law firms use social media for marketing purposes
- 70% of potential clients will “check a lawyer out” on the Internet before contacting. Even with a referral.
- 68% of law firms have focused on their website because of internal pressure to increase revenue
- 67% of people said that they’d prefer a law firm that answers quickly to a call or email
- 66% of law firms plan on spending more on their website
- 65% of law firms have generated leads through social media marketing
- 65% of law firms allocate most of their marketing budget to digital
- 64% of law firms optimizing their Google My Business profiles report increased local traffic
- 59% of people who search on the internet, search using a mobile device
- 51% of law firms say the biggest challenge regarding digital marketing for law firms is website optimization
- 49% of law firms say that mobile optimization is a challenge for them
- 49% of law firms described their best marketing channel as purchasing web leads
- 46% of law firms remarket themselves by creating targeted content
- 46% of clients will contact a law firm first by phone
- 45% of law firms do not collect phone calls from a potential lead’s call
- 42% of law firms take an average of 3 days to respond to a potential customer
- 40% of smaller law firms do not have a website
- 37% of law firms are investing in LinkedIn advertising
- 35% of the time when a potential lead calls a law firm, the call is not answered
- 35% of smaller law firms have not updated their website design or content in the last 3 years
- 33% of law firms will use Facebook daily for marketing
- 30% of respondents said their firms produce videos to help market the practice as of 2023
- 30% of people who are looking for an attorney will search online
- 27% of lawyers have blogs on their website
- 26% of law firms use an email newsletter
- 25% of law firms do not track their leads
- 25% of internet users will click on the first result they see on Google
- 22% of people will hire an attorney within a week of submitting a lead
- 17% of lawyers predicted that Google local service ads will be the most important marketing strategy
- 7% of law firms said they would be eliminating Google Ads in their 2022 legal marketing plans
- 16% of law firms will use Twitter to market themselves
