Did you know that over 30% of people looking for a ESTATE PLANNING lawyer start with a Google search? And 70% of people, even with a referral, first check the Internet to learn more about a law firm before making  contact?

If they can’t find you on the web, they will move on to the next attorney!

You need to stop losing ESTATE PLANNING  clients to the competition by making sure you have a website to present your law firm practice to potential clients and convince them to work with you.

I  build ESTATE PLANNING law firm websites for law firms that empathize, educate, and engage potential clients about the problems, steps, and outcomes for success.
Here are key factors that I take into account when building your website.
Every good website needs to follow the AIDA (an Italian opera) marketing principles.

ATTENTION – You have just seconds to make a good first impression and engage a website visitor — needless to say, design matters. I help firms build sites that convey professionalism and help foster a connection with visitors wherever they may be in their quest for legal counsel. Focusing on the user experience, all websites focus on an eye-catching banner that makes visitors want to stay and learn more about your ESTATE PLANNING law practice.

INTEREST – With compelling content that mentions the problems that your visitor is having and explaining how your firm has solutions, visitors are motivated to contact you.

DESIRE – By using testimonials, case studies, and awards, your visitors will want to do business with you.

ACTION – After reading all your content, I motivate the potential client to take action by telephoning you, filling out an intake form, or emailing.

Compelling Content

When it comes to effectively connecting with, and converting, website visitors, delivering value is necessary. The best way to do this is by providing valuable content that addresses the concerns of your audience. I believe in content that emphasizes the ESTATE PLANNING issues that your visitor has. I take the time to step into the shoes of your visitors to understand their needs and emotions. I will craft a content strategy that resonates with your audience and compels them to take action by contacting your firm.

Engaging Tools that Drive Conversions

Some of your site visitors may be ready to pick up the phone and call your office; others may just be in the preliminary stages of their attorney search, but willing to start a more passive conversation, for example via chat. Having multiple ways to engage with your visitors can greatly improve the likelihood of conversions. I offer ESTATE PLANNING law firms multiple tools to foster engagement and regular reports so you know exactly how well each one is doing.

Your Complete Marketing Resource

Your firm’s website is the cornerstone of your digital footprint, and for many ESTATE PLANNING practices, a first step in creating campaigns that drive growth. I offer much more than simple design and website development. I can help your firm drive visitors with articles explaining what happens during a ESTATE PLANNING. Improve the ability of search engines to list your website by fast loading, mobile responsiveness, and great content.

Ready to make your mark on the web? Let me perform an audit of your current website (if applicable) or propose a free mock-up and share our recommendations for taking your practice to the next level online.

Get a free quote today to get started.

 Whether your ideal client is a business owner or an employee, we have the experience and tools to help you make a lasting impression with clients and prospects. For the past decade, we’ve armed employment law attorneys around the country with an arsenal of online marketing tools, giving them a powerful online presence that generates new business and serves as a virtual validation tool for referrals.